Here is some planning advice for the voiceover.

Your Story

  • The School's Unique Identity: The voiceover should aim to reflect the school's identity, values, and personality. 
  • Ensure that the tone, language, and style of the voiceover align with the overall brand and contain your key messages.
  • Focus on Emotional Connection: Effective voiceovers in school marketing videos often evoke emotions and create a connection with the audience. Aim to tell stories, share experiences, and convey the impact of the school in a way that resonates emotionally with viewers.
  • Highlight Key Differentiators: Identify and emphasise the unique aspects and strengths of the school that set it apart from others. Whether it's innovative programs, exceptional facilities, dedicated faculty, or a supportive community, highlight what makes the school special
  • Tailor to your Target Audience: Understand the preferences of the target audience, whether it's prospective students, parents, alumni, or the wider community. Customise the voiceover to resonate with their interests, concerns, and aspirations. E.g. You may be targeting a particular age group, so mention that group.
  • Timings. Read the script to yourself & time this. We will need something between one and two minutes. We can always record slightly more than we need, but eventually, we will need something around this length.


  • Optional // Provide Clear Calls to Action: Include a clear and compelling call to action that encourages viewers to take the next step, whether it's visiting the school's website, scheduling a tour, attending an event, or engaging with the school on social media. Make it easy for viewers to act on the information presented in the video. We can always choose not to use this, but it can be useful to have it recorded incase you'd want to have it.
  • Optional // Maintain Authenticity: While it's essential to be engaging and persuasive, ensure that the voiceover maintains a level of professionalism and authenticity. Avoid overly salesy or exaggerated claims that may come across as insincere or gimmicky. E.g. "Worlds best" when "The cities best" may be more accurate.
  • Test: Before we record the voiceover, test it with a sample audience or gather feedback from a colleague. Use this feedback to refine and improve the voiceover.

YOUR reader

  • Who will read the script? This could be a teacher, member of staff, student or multiple students.
  • It can take around 20 minutes to record a two-minute voiceover with a student, this is often because we will have to go over the lines multiple times until the infliction and pronunciation is perfect. This can be less for older students or more for younger students.
  • I would suggest having one or two students available for the voiceover recording. It is better to focus our time on quality rather than quantity of recordings.


  • We will need somewhere very quiet to record the voiceovers, with no traffic or noisy students nearby.
  • Somewhere like a library, an empty staffroom or an office, are good options.