The Planning...

The two main things to plan ahead of the video are a schedule and a script for the film. The schedule should allow 20 minutes for each scene to be captured. Some things may be quicker, but this is a good starting point. Then have a full school schedule around in case we have time to capture additional subjects.

Academic lessons can start looking the same e.g. Geography, History, Maths, English, RE - it is important to photograph some of these lessons. Maybe 2-3 classes worth with different age groups and make sure your teachers are putting on exciting visual classes where possible on the day… e.g. a Science lesson with only books when there could be rockets is a missed opportunity.

The second thing to prepare is a voice-over script for someone to read. This will allow us to tell a viewer what the school's core messaging and story is, while they watch. We can record this on the day. A head teacher is an ideal candidate to read this for example. I suggest one person, rather than many.

I'm happy to schedule a call to discuss all of this with you as we approach the filming day and provide an example schedule.

The Post Production (Magic)...

Initially, I will need your school logo & brand guidelines; this will help to package up the video. Within two weeks I will send over a "Look & Feel" check video. This is a short 30-second clip, that will allow us to confirm that the soundtrack and style of editing are correct.

Two weeks after that the full version will be completed for your revision, and each round of editing will take 1 week from then until you are happy with the final version.

The final step is to make two small 15-second edits for social media, based on the main footage of the main video.